Chaim typeface is widely used today in Israel. It was designed by Jan Lewitt in Warsaw around 1929 and its story was studied by Zofia Janina, using her anthropological experience. Her lecture covers both the research process carried out in Poland and Israel, as well as the creative process of a new digitization of Chaim and complementary Latin script, which together create the new multi-script typeface “Chaim & Aviva”.
Zofia will give a lecture titled: Chaim means life. Research
What is the work behind a catalogue / art book—the process from a vague idea, a hard drive full of numberless unlabeled images, not written yet texts to a beautiful printed chunk of pages.
Verena will give a lecture titled: Life in a Grid
The starting point for the research was Wilhelm Klein’s typeface, designed more than 200 years ago for people with visual loss or impairment. It was based on the idea of relief lettershapes and later it was substituted by Braille which is more effective in terms of speed or reading, for example. However Klein’s typeface can still be very useful for education purposes. The goal of the revival project is to produce a system of digital fonts and test it: according to the needs of users, to reading by touch and to the possibilities of reproducing techniques.
Viktoriya will give a lecture titled: Maria Theresia type family. Tactile alphabet in education of blind
We will look at various problems related to the design of pieces of information – charts, tables, lists… We will show common pitfalls that you can come across while visualising data, as well as how to escape from them. We will take a look at the basic types of charts – their advantages, disadvantages and uses. We will learn how to distinguish a badly designed table from one that helps in tracking figures and text, and above all – the one which is not misleading.
Tomasz will give a lecture titled: How not to drown in data – clear charts and tables
Our ten numerals are by far the most universal characters, they are being used all over the world and they can be understood no matter in which scripts they appear. So far, there has little been written about the DESIGN of our numerals. How do they fit into our scripts, is there a difference between regular and italic shapes, should type designers harmonize numerals within the different scripts, how should the number zero look like? Martin Majoor explores the design history of numerals with some exciting discoveries and insights.
Martin will give a lecture titled: On designing numerals
“Are letters designed?” In fact, this question is not pointless. What’s more, letters don’t change and the popular types are bundled with the operating systems. Who designs them? Big corporations? Do we need new typefaces? A Polish national typeface? Is kreska over “o” the same shape as acute? There are many answers to these questions. Will you find them in this lecture? I guess not, but I will tell you a story of how Laïc: Type was conceived.
Maciej will give a lecture titled: There’s a face at the end – a short story of Laïc: Type Foundry
In what way such elements as roughness, opacity, paper weight and publication format affect readability, hapticity, reproduction quality and book costs.
How do paper properties affect the nature of the publication? Why is paper opacity an important element when designing a book? What should be followed when choosing uncoated paper for printing publications?
What affects the openness of publications? Why is the format one of the most important decisions made when designing publications?
I will try to answer these and many other questions during my lecture at Kroje 2019.
Urszula will give a lecture titled: Paper – the third dimension of graphic design
A typeface is a delicate set of interdependencies. A typeface family even more so. Weight, width, heights, stylistic choices etc. – plenty of parameters link the members of a typeface family together or separate them. Sometimes it’s only the name that connects them. Approaching a type system naively might lead to frustration and triple work. Regimenting the process too tightly might suffocate creativity. Where is the middle ground?
Henning will give a lecture titled: From scribble to system. Designing extended typeface families
Contrary to popular belief, fonts are not merely beautiful hobbies for type nerds or simple tools for any task, but can really make a difference. Join type designer Rainer Scheichelbauer on a tour through the political side of type design.
Rainer will give a lecture titled: Making a Difference. Type Design and Politics
Usually my lectures concern design trends, good or bad examples, or just looking for answers about the future of media. This time however, I will show the process of redesigning a newspaper, some strategic decisions that need to be made at the very beginning and the steps that follow. We will analyze the basic elements of the project: typography, grid, navigation, section layouts, types of pages and articles, rhythm, elements of storytelling, etc. I will also tell about the challenges we faced during redesigning of Gazeta Wyborcza. As an example: one of the most difficult tasks in this project was to adapt to the variety of content, the number of sections and supplements – it all needed to be unified, simplified, so that they still differ a little, but look like one family.
Jacek will give a lecture titled: Making of a new design of Gazeta Wyborcza
How is that possible that a line, dot and curvature of something as small as the pupil of a human eye can contain information about style, character, function or tendency? How do letters become characters? How to use letters to create specific impressions? How to choose skillfully typefaces to strengthen the message? A few reflections on what letters say about us, even if we have nothing to say about them.
Marta will give a lecture titled: Identity of letters and their role in creating impressions
Do you consider designing letters challenging in 2019? So listen to a story about how the preparation of letterpress looked like, why designers adjusted their letters to more and more effective printing machines and why I have a fondness for every, even dense font.
Maciej will give a lecture titled: Letterpress vs font – how was it done in the past?